01 Vision
PLACES, RATHER THAN SPACES
We fill spaces, but we live in places. A place is a territory with a legacy shaped by its history, surroundings, and community. At the crossroads of tangible and intangible, a place is imagination, values and memory.
PLACES, RATHER THAN SPACES
We fill spaces, but we live in places. A place is a territory with a legacy shaped by its history, surroundings, and community. At the crossroads of tangible and intangible, a place is imagination, values and memory.
PLACES THAT CREATE DESIRE
The places we live in can no longer be confined to one single function. They need to create emotion: to provoke, surprise, and comfort. To give us the desire to come, to come back and to come together.
PLACES THAT BRING PEOPLE TOGETHER
A place needs to build bonds to create value. Among people, among ideas. Between the indoors and the outdoors. Between the ones who’ll stay and the ones who’ll stop by. Between the individual and the collective.
02 Expertise
AT BETC PLACES, WE THINK, PRODUCE AND BRING TO LIFE MEANINGFUL PLACES
CONSULTING
Defining long term, ambitious and differentiating strategies.
- Diagnostic - studies
- Benchmarking
- Design thinking
- UX - workshops
- Brand platform
- Prospective analysis
INNOVATION LAB
Supporting architectural projects, programming spaces, creating innovative services, creating cultural content, favoring multi-stakeholder collaboration, working with local entities.
- LARGE URBAN PROJECTS
- Offices
- Headquarters
- Retail
- Culture
- Residential
- Hospitality
- Mixed-use places
Communication
Developing cross-media communication campaigns on multiple subjects.
- Branding: signature
- Name - logo
- Advertizing - media
- Spatial design
- event
- Temporary urbanism
03 OUR URBAN LAB
MAGASINS GÉNÉRAUX BY BETC: A CULTURAL CREATION CENTER IN THE GREATER PARIS
In 2016, BETC rehabilitated the Magasins Généraux in Pantin. This global transformation project was led by the agency’s talents. It allowed BETC to invent new ways of working, develop new expertise, and get engaged in new fields. The agency rebuilt its headquarters along the Ourcq canal in Pantin as a creation center open to all, a cultural place promoting the Greater Paris.
04 Clients
Alios Developpement / Altarea Cogedim / BNP PARIBAS Real Estate / Bouygues Immobilier / Covivio / Les Magasins généraux / Linkcity / MOB Hotel / Muraba / Nexity Apollonia / Ogic / Opalia (SUEZ) / Paris 2024 / PRIMONIAL REIM / Quartus / Unibail-Rodamco-Westfield / Vinci Immobilier