01 Vision

PLACES, RATHER THAN SPACES

We fill spaces, but we live in places. A place is a territory with a legacy shaped by its history, surroundings, and community. At the crossroads of tangible and intangible, a place is imagination, values and memory. 

PLACES, RATHER THAN SPACES

We fill spaces, but we live in places. A place is a territory with a legacy shaped by its history, surroundings, and community. At the crossroads of tangible and intangible, a place is imagination, values and memory. 

PLACES THAT CREATE DESIRE

The places we live in can no longer be confined to one single function. They need to create emotion: to provoke, surprise, and comfort. To give us the desire to come, to come back and to come together. 

PLACES THAT BRING PEOPLE TOGETHER

A place needs to build bonds to create value. Among people, among ideas. Between the indoors and the outdoors. Between the ones who’ll stay and the ones who’ll stop by. Between the individual and the collective.

02 Expertise

AT BETC PLACES, WE THINK, PRODUCE AND BRING TO LIFE MEANINGFUL PLACES

CONSULTING

Defining long term, ambitious and differentiating strategies.

  • Diagnostic - studies
  • Benchmarking
  • Design thinking
  • UX - workshops
  • Brand platform
  • Prospective analysis

INNOVATION LAB

Supporting architectural projects, programming spaces, creating innovative services, creating cultural content, favoring multi-stakeholder collaboration, working with local entities.

  • LARGE URBAN PROJECTS
  • Offices
  • Headquarters
  • Retail
  • Culture
  • Residential
  • Hospitality
  • Mixed-use places

Communication

Developing cross-media communication campaigns on multiple subjects.

  • Branding: signature
  • Name - logo
  • Advertizing - media
  • Spatial design
  • event
  • Temporary urbanism

03 OUR URBAN LAB

MAGASINS GÉNÉRAUX BY BETC: A CULTURAL CREATION CENTER IN THE GREATER PARIS

In 2016, BETC rehabilitated the Magasins Généraux in Pantin. This global transformation project was led by the agency’s talents. It allowed BETC to invent new ways of working, develop new expertise, and get engaged in new fields. The agency rebuilt its headquarters along the Ourcq canal in Pantin as a creation center open to all, a cultural place promoting the Greater Paris. 

04 Clients

Alios Developpement / Altarea Cogedim / BNP PARIBAS Real Estate / Bouygues Immobilier / Covivio / Les Magasins généraux / Linkcity / MOB Hotel / Muraba / Nexity Apollonia / Ogic / Opalia (SUEZ) / Paris 2024 / PRIMONIAL REIM / Quartus / Unibail-Rodamco-Westfield / Vinci Immobilier

You are looking to win an architectural, urban or design consultation? To promote your project? To create offices people want to go to? To imagine places that bring people together? To offer a disruptive experience with outstanding services? Contact Us! You are looking to win an architectural, urban or design consultation? To promote your project? To create offices people want to go to? To imagine places that bring people together? To offer a disruptive experience with outstanding services? Contact Us!
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CREATING LIVING PLACES

You are looking to win an architectural, urban or design consultation? To promote your project? To create offices people want to go to? To imagine places that bring people together? To offer a disruptive experience with outstanding services? Contact Us: